WE TV Debuts On Now TV

New York/HONG KONG – Expanding its footprint further into Asia, WE tv has launched on PCCW’s now TV, the leading pay-TV operator in Hong Kong. WE tv will appear on now TV as a 24/7 linear channel in both standard and high definition, and with traditional Chinese subtitles. The announcement was made today by Rainbow Media’s Ed Carroll, Chief Operating Officer, Rainbow Entertainment Services, and Janice Lee, PCCW’s Executive Vice President of TV & New Media.

Available in Hong Kong on now TV channel 519, WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content relevant to key stages of their lives. The channel will offer signature series such as My Fair Wedding with David Tutera, Raising Sextuplets, Bridezillas, Amazing Wedding Cakes, and The Locator. 

“Hong Kong is a significant market, and we’re undoubtedly pleased to count it among WE tv’s growing distribution,” said Carroll, in making the announcement. “WE tv has amassed a loyal following in the US, where women connect to the channel as an informative and entertaining destination. We look forward to providing that same connection for women in Asia and beyond.”

“We see a growing demand in Hong Kong for high quality female lifestyle entertainment programming and WE tv exactly fulfills this need,” said Lee. “We are delighted to welcome WE tv, which further enriches now TV’s program lineup and demonstrates our commitment to continuously provide appealing content to our valued customers.”

Today’s news represents the third global launch for WE tv, which reaches nearly 75 million homes in the United States, following its recent debut in Singapore and Korea.

WE tv is available on now TV at a promotional price of HK$35 per month. For subscription details, please contact now TV on (852) 2888 1888.