Disney-ABC Concludes VOD Agreement with Chunghwa
HONG KONG - In line with its focus on the application of digital media platforms to enhance its content and expand its distribution, The Walt Disney Company’s international TV distribution arm, Disney-ABC International Television (Asia Pacific), has announced a VOD IPTV content agreement with Taiwan’s Chunghwa Telecom for current movies and hit TV series to be made available on Chunghwa’s Multimedia On-Demand (MOD) IPTV VOD service.
Under this agreement, Taiwanese viewers will be able to watch for the first time on-demand, some of U.S. television’s most popular drama series including “Grey’s Anatomy,” “Desperate Housewives,” and “Lost,” currently ranked three of the top 5 series in the U.S.
In addition, Chungwha’s MOD subscribers will have on-demand access to all current features and library titles from Walt Disney Pictures, Disney/Pixar, Touchstone Pictures and Miramax Films including major blockbusters “Pirates of The Caribbean: At World’s End”, “Ratatouille”, “Cars,” “National Treasure” and “Meet the Robinsons,” in addition to Disney’s Chinese co-production “The Magic Gourd.”
We’re delighted to be making our great Disney content available on-demand for the first time to Taiwanese audiences on Chunghwa’s MOD service. This represents another step in our commitment to let as many people as possible enjoy our content in flexible and innovative ways,” commented Rob Gilby, senior vice president and managing director at Disney-ABC International Television (Asia Pacific).
The agreement with Chunghwa Telecom was facilitated by Deltamac Taiwan. Chunghwa‘s MOD subscriber base is expected to reach 500,000 in June 2008 and believed to grow faster this year. “With the release of Disney content, we will bring more enjoyment to our viewers,” indicated Eddie Chang, CEO at Deltamac Taiwan.