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September 19, 2010


TVB Pay Vision To Launch TVB Food

Hong KongTVB Pay Vision will add TVB Food, a brand new 24-hour gourmet channel, to its bouquet of 40 channels on Friday September 24, 2010 and at the channel’s launch event in Hong Kong on Sunday September 19, 2010, Hot Dog Eating Champion Takeru Kobayashi was on hand to crown the Hong Kong Competitive Eating Challenge winner.

TVB Pay Vision organized the Challenge which attracted dozens of contestants, with 6 of them winning the heats by gorging 2 sausage rolls in the shortest times. The rolls were a homage to Kobayashi’s hot dog eating records. The finalists then devoured another local delicacy - egg tarts - with the winner, Johnny Wu, being presented with HK$10,000 in prize money by Kobayashi.

An exhibition match pitted Kobayashi against TV actors King Kong and Anderson Junior and the Champion showed the audience how to devour Hong Kong’s most beloved egg tarts! After trouncing the 2 actors, Kobayashi revealed TVB Food’s channel logo tattooed on his famous stomach.

Kobayashi is in town to also record shows for TVB Food before flying back to the United States where he lives nowadays. “I am really excited to meet with my Hong Kong fans again as I have not been here for a few years. And thanks to TVB Pay Vision, I got to try another signature Hong Kong dish!” he said.

Hong Kong’s only gourmet channel in Cantonese, TVB Food is tailor-made for local audiences. Celebrity chefs take audiences on an expedition of the world of cuisine with specially produced shows, while culinary experts introduce the most peculiar delicacies and the trendiest eating hotspots. 3 brand new shows are being self-produced and will kick off with the Kobayashi specials this week. The new channel will be available as part of the basic pack on TVB Pay Vision’s SMATV platform and on NOW TV and Hutchison Global Communications’ TVB Pay Vision packs.

Among the event sponsors were Henderson Land, Metro City Plaza, Tai Cheong Bakery and Make Up For Ever Academy.