China Ad Revenues Soar As Competition Grows

Profits and cash generation in China’s media universe remain strong, driven by digital growth and prospects of a buoyant ad market in 2010. Ad dollars are welcome at present as they provide the country’s leading internet companies with resources to develop emerging revenue streams and business models in what remains an unpredictable market.

See Media Route 26, Issue 108 for MPA’s latest analysis of advertising in China, earnings for 15 key companies and the latest on Tencent games, online video competition and Baidu’s e-commerce move.