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February 14, 2013

BPL: Volatility & Value in Southeast Asia

Media rights for the 2013-2016 Barclays Premier League (BPL) cycle were awarded with a number of surprises. While cost inflation is a perennial issue, the BPL franchise remains crucial to driving value for pay-TV operators in particular, especially in (1) BPL-loyal markets such as Hong Kong, Malaysia, Singapore and Thailand and (2) High-growth, emerging markets like Indonesia, Myanmar and Vietnam where the value of sports rights and BPL is increasing.

Analysis from Media Partners Asia (MPA), published in its monthly research report Media Route 26, highlights: (1) Massive inflation in Thailand as Cable Thai Holding trumps True (2) Consensus views that PCCW and Astro have benefited the most in the new cycle (3) Controversy over SingTel's “non-exclusive” bid in Singapore and rebate structure (4) Winning bids from MP&S Silva in Indonesia and IMG in Japan and Vietnam that could face challenging monetization cycles and (5) SkyNet wins in Myanmar.

Full analysis in Media Route 26 #121.