Shankar Takes Star Into New Era

“We need to appeal to a new breed of empowered viewers… those that are rising from the margins to become key players in the home through voice and income,” says Star India CEO Uday Shankar in a wide-ranging discussion with MPA, published in this week’s Media Route 26, Issue 108.

Shankar reviews competition in Hindi GE; growth prospects for the coming fiscal; Star’s regional performance; and the scale of its investment going forward. Also included is the latest MPA analysis of Star revenues and profits in India.